Bullshit title, isn’t it? If you read a lot of blogs or social media pages of CRM providers, IT-firms and agencies you know that it will a lot of blah-blah about fantastic revenue grow, simple client acquisition and other magic things you get buying a license.

We won't speak in such manner, but 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹 𝗶𝗱𝗲𝗮𝘀 𝗮𝗻𝗱 𝗰𝗮𝘀𝗲𝘀 about what you really can do with CRM with your business tasks and what you will get.

And the first question is – 𝗰𝗮𝗻 𝗖𝗥𝗠 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗿 𝗻𝗼?

This is most important question because of a lot of business who doesn’t need CRM to work with the customer or effect of CRM using will be less than implementation costs.

There is a 𝘀𝗶𝗺𝗽𝗹𝗲 𝗿𝘂𝗹𝗲 how to check if CRM will help you, we name it «𝗹𝗼𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗻𝘆». If you use a word «many» speaking about your clients and sales process –𝗺𝗮𝗻𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗺𝗮𝗻𝘆 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝘀, 𝗺𝗮𝗻𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝗹𝗼𝗻𝗴 𝗱𝗲𝗮𝗹, you need CRM. In other cases, you don’t need it.

There is one exception from «long and many» rule – retail industry. You can have a lot of clients in your offline store, but if the product you sale is cheaper than car, effect of CRM implementation will be less than cost of the project.

A lot of business owners also want to use CRM as salespersons control software, but it is not as good idea as it seems. Most of salespersons related problems come from incorrect motivation. CRM can be a hard supervisor for salesman and improve work efficiency, but the result will be employee drain and you must be ready to it.