FREE WordPress UTM & GCLID catcher plugin
Saves GCLIDs and pushes tracking data to your CRM via WPForms.
This simple, free plugin automatically captures and stores UTM parameters and the Google Click Identifier (GCLID) in cookies, making them available inside WPForms. It provides ready-to-use smart tags so you can easily include campaign data in form notifications or push it to your CRM.
Why You Need It
If a visitor doesn't fill out a form immediately on the landing page and browses around your site, standard URL parameters get lost. This plugin preserves GCLID and campaign tracking throughout the user journey, ensuring complete attribution data is passed to your CRM with every lead.
Boost Your Google Ads Optimization
Once campaign data and GCLIDs are stored in your CRM, you can route converted leads back to Google Ads as Offline Conversions (using Make/Integromat or REST API). This trains Google's smart bidding algorithms on actual deals, dramatically improving your campaign efficiency and ROI.
Download UTM & GCLID Catcher Plugin
Download from WordPress.org
Download v1.5 from our website