Multi-provider VoIP integration and country-based call routing for Bitrix24.
Smooth and fast calling from Bitrix24 across multiple countries.
About the Client
Our client from the signage industry has virtual offices in several countries, with the salespeople in the main office in Germany.
Project Goal
The client needed to enable outgoing calls and SMS from Bitrix24 via multiple SMS and VoIP providers based on a country routing table — without using a PBX — and to route inbound calls in Bitrix24 based on the list of country-assigned managers.
The Solution
Since most Bitrix24 VoIP integrations operate in user-assigned mode and cannot be configured as country-specific gateways, we created several callback-based integrations for VoIP providers in the Netherlands and Sweden (such as Twilio and 46elks) and connected them to the primary calling setup based on Placetel.
The provider was chosen based on the country code in the number during the outgoing call from Bitrix24. SMS sending worked the same way. A special call data handler was storing the correct call data in Bitrix24 items like contact or deal, changing the callback numbers to the real ones.
Key Results & Impact
Smooth and fast calling from Bitrix24 across multiple countries using 3 VoIP providers, with incoming local calls automatically routed to the assigned sales representative.